AveXis is a biotech firm at the forefront of groundbreaking gene therapy. Having just discovered a gene that could stop the progression of Spinal Muscular Atrophy in its tracks, they were ready to tell the world — especially investors. The goal was to create a brand-building launch website that would communicate the importance of the discovery and the company’s tenacity/commitment while weeding through layers of technical information to create a clear, bold message.

Role Concept, AD + Design
Collaborators Joanne Gipson, SC; Lauren Brooks, AC-Copy; Doug Gipson, DD