Guerilla Marketing

This eye-catching guerrilla installation using oversized cardboard boxes brought the travel experience to life on a college campus. Life-size images of travelers squeezed inside the boxes added humor and surprise, while the bold $199 fare message positioned Citi as a smarter, more affordable way to fly.

Role Art Director, Designer
Collaborator My co-workers, who patiently posed through every twist and turn of the photoshoot