Brand-planning concept board

A brand-planning concept designed to make everyday life more accessible for people living with Crohn’s and Colitis.

At the center of the idea is Gut Call Restroom—a dedicated branded facility that patients could access whenever needed using a CC Patient Card Key.

To extend the campaign online, we also developed a Meta social post that uses clear, relatable messaging to encourage people navigating Crohn’s and Colitis to recognize their symptoms, trust their instincts, and speak up.

Role Concept, AD + Design
Collaborators Jessica Maxwell, GCD-Copy