LUPRON DEPOT-PED is a prescription gonadotropin-releasing hormone (GnRH) agonist used to treat children with central precocious puberty (CPP). It works by stopping the pituitary gland from releasing the sex hormones that trigger early puberty.

Our task was to create an unbranded campaign to educate on recognizing signs of CPP, prompt Pediatric Endocrinologist referral, and timely treatment initiation.

To grab attention, drive action, and provide direction, we developed a visually unsettling campaign that captures the often embarrassing emotions of young patients.