Off the Street
brand identity, nonprofit, public service, fundraiser
The annual holiday luncheon and fundraiser theme branding built programs’ social awareness and financial support for the Off The Street club, leading to their annual luncheon celebration in December. Low budget, grassroots, hands-on, street smart, optimistic, and all engaged left feeling empowered.
NOTABLE
+ Won Gold OOOA Obie in Public Service category
Role Concept, Art Direction + Design
Collaborators Elyse McGuire-CD/Copy, Doug Gipson-DD, Blake Ebel-GCD, Mariana Perin/Video
Illustration Tara D. Lynch-Artist, Doug Gipson-Direction, Malgorzata Zawislak-Concept
OTSC Sidewalk Event
Before hosting the Annual Holiday Luncheon, we created a Sidewalk Event on Michigan Avenue, raised 17K in one day, and later won a Gold OOOA Obie in Public Service category.
OTSC Annual Holiday Luncheon
Chicagoans didn’t just Save the Date. They Saved the Day. We got kids Off The Street and into the Club that provides laughter, joy, support, and the promise of a more meaningful life. The fundraiser was a big success.
Below: raffle tickets, t-shirt design, “TAKE A KID OFF THE STREET” table cutout, lunch menu, joyful faces, direct mail.
Table cutouts and event posters for the hotel lobby.
