Lost Boys Rebuilding Southern Sudan
brand identity, nonprofit, public service, fundraiser
As a nonprofit organization supporting the needs of Sudanese refugees, LBRSS needed a strong brand identity to ramp up its fundraising efforts.
As children, the Lost Boys traveled hundreds of miles across Southern Sudan to flee their oppressors. Often, they would hide high in the acacia treetops to escape wild animals and gunfire. The trees also provided the boys a refuge from intense heat and a safe place to dream about a better future.
This logo, tagline, and campaign work to tell that story and motivate donations, as well as represent the hope that these boys have for rebuilding their country in the future. The message was kept simple but powerful for maximum impact to be easily re-purposed for digital, direct, etc., making the nonprofit budget stretch far.
NOTABLE
+ PRINT Regional Design Annual T-shirt Design
+ PRINT 21 Best Wearables Regional Design Archives
+ AdAge Cover story
+ International Advertising Awards NYf Logos finalist and Bronze Medal recipient in Company Identity category
Role Concept, AD + Design, Illustration
Collaborators Wendi Dwyer/Founder and Spokeswoman; Doug Gipson, DD; Joanne Gipson, SC
Below are official fundraiser t-shirts, examples of branding and logo in various applications, teacher training certificates for men and women who complete the course, and a series of awareness posters for a fundraiser event.
Proud teachers and students.
Literacy at the Well
logo design, nonprofit, public service, fundraiser
The Literacy at the Well logo represents each hard-working student who knows she needs an education to thrive, just like water to survive.
Education is the source of a better future, yet while they are responsible for fetching water for their families daily, Sudanese girls have no time or means to go to school.
Literacy at the Well, a Lost Boys Rebuilding South (formerly Southern) Sudan educational program, was created to bring literacy to the women and girls of South Sudan as they wait for water at the wells each day.
Over time, these small outdoor learning communities became Learning Centers conveniently built near the wells, attracting new students from nearby villages. This program, through literacy, empowers the most underserved and vulnerable in the world—women and girls in South Sudan.
NOTABLE
+ Library of Congress Literacy Award
Recognized as a Best Practice Program in Gender Equity and Maternal Literacy by the US Library of Congress,
Role Concept, AD + Design, Illustration
Collaborators Wendi Dwyer/Founder and Spokeswoman
Program t-shirt and book tote.
Literacy at the Well program continues to give girls and women who fetch water for their families a chance to learn at the source.
The community at work—teaching, learning, and building their future together.
